Jeep® ? one of the world's few, true icons ? is celebrating its 70th anniversary in 2011. To mark the occasion, the Jeep brand is creating distinctive, unique 70th Anniversary Edition models of each vehicle in its lineup.
"The Jeep brand's legendary heritage and capability have made it iconic ? well-known and loved throughout the world," said Mike Manley, President and CEO ? Jeep Brand, Chrysler Group LLC. "Since they were first produced in 1941, Jeep vehicles have been the authentic benchmark for off-road capability, having mastered more terrain, led more adventures and provided drivers more freedom than any other vehicle before or since.
"As part of our celebration of the 70th Anniversary of the Jeep brand, we are creating stunning, premium special-edition models of each vehicle in our lineup that pay homage to the history of the legendary Jeep brand," Manley added.
All Jeep 70th Anniversary Edition models will arrive in showrooms in the first quarter of 2011, and all will be available in a unique Bronze Star exterior paint, in addition to Bright Silver and Black.
Built on seven decades of legendary heritage, Jeep is the authentic sport-utility vehicle (SUV) with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.
Whether identified by their ownership of multiple Jeep vehicles, or their regular attendance at branded events, or by their abundance of Jeep gear ? branded products from clothing to baby strollers ? Jeep owners all have one common trait: a Jeep vehicle delivering benchmark, all-weather capability that allows them to go anywhere and do anything. It's not unusual to see Jeep owners sporting a bumper sticker that reads, "It's a Jeep thing?you wouldn't understand."
To meet consumer demand around the world, all Jeep models are sold outside North America ? and all are available in right-hand drive versions and with gasoline and diesel powertrain options. Chrysler Group LLC sells and services vehicles in approximately 120 countries around the world.
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